This Privacy Policy explains how Mytras (“we”, “us”, “our”) collects, uses and protects your personal data when you visit mytras.nl, place an order or contact our customer service. We operate in line with the General Data Protection Regulation (GDPR) and applicable Dutch privacy rules.
By using our website and/or placing an order, you agree to this Privacy Policy.
For all questions about privacy or this policy, you can reach us at:
Email: info@mytras.nl
Location: ‘s- Gravenhage, Nederland
We only collect data that we need to process your order, run our webshop and improve our services.
2.1 Data when you order or create an account
First and last name
Billing and delivery address
Email address
Phone number
Order information (mattress model, size, price, date, order number)
Payment status (paid / pending / failed – we do not store full card details)
2.2 Payment information
Payments are processed by secure payment providers (for example iDEAL, card providers or “pay later” services). We do not store your full card or bank details; we receive only the information needed to confirm payment status.
2.3 Customer service
Information you provide by email, phone, chat or contact form
Notes about your question, complaint and how we handled it
2.4 Technical and usage data
When you visit our website we automatically receive:
IP address
Browser type, device type, operating system
Pages visited, clicks, time and duration of visits
Cookie settings and consent choices
2.5 Marketing & newsletter (if you opt in)
Your email address and language preference
Information about whether you open our emails or click links
We process your data based on GDPR legal grounds such as performance of a contract, legal obligations, legitimate interest and your consent where required.
We use your data to:
Process your orders and deliver your mattress
Handle your order and payment
Send order and shipping confirmations
Organise delivery and returns
Provide customer service
Answer questions about orders, returns, warranty and products
Improve our service based on frequently asked questions
Manage your account (if applicable)
Allow you to log in
Show order history and invoices
Send marketing communications (with consent)
Send newsletters, offers and product updates if you subscribe
You can unsubscribe at any time via the link in each email
Analyse and improve our website
Use cookies and analytics tools to understand how visitors use the site
Fix errors and improve performance and usability
Comply with legal obligations
Keep records for tax and accounting purposes
Comply with requests from authorities where required by law
Like other ecommerce sites, Mytras uses cookies and similar technologies.
We use them to:
Keep the website working (e.g. remembering items in your cart)
Generate statistics about visits and usage (for example via analytics tools)
Show personalised offers or ads, if you have given consent to marketing cookies
On your first visit you see a cookie banner where you can accept or manage your settings. You can also delete or block cookies at any time via your browser settings. Note that some parts of the site may not work properly without certain cookies.
More details are available in our Cookie Policy (or cookie section).
We do not sell your data.
We only share data with trusted partners who help us run our business, such as:
Payment providers (to process your payments)
Delivery partners (to deliver and, where applicable, collect mattresses)
IT and hosting providers (for our webshop, databases and email systems)
Analytics and marketing tools (for example cookie-based analytics or advertising platforms, if you accept marketing cookies)
Professional advisers (such as accountants or legal advisers), where necessary
Government authorities, where we are legally required to share data
Where another company processes data on our behalf, we sign a data processing agreement to ensure GDPR-compliant handling of your data.
We keep your data only as long as needed for the purposes described above, or as long as required by law:
Order and invoice data: at least 7 years (Dutch tax law)
Account data: as long as your account is active
Customer service data: up to 2 years after your request is resolved, unless needed longer for a dispute
Newsletter data: until you unsubscribe
Cookie/analytics data: as short as reasonably possible or in anonymised form
We take appropriate technical and organisational measures to keep your data safe, such as:
Encrypted connections (SSL/HTTPS)
Restricted access to personal data (only for staff who need it)
Regular software updates and security checks
Back-ups of important systems
No system can be guaranteed 100% secure, but we do everything reasonably possible to prevent unauthorised access, loss or misuse of your data.
You have several rights regarding your personal data, including:
Right of access – to know what data we hold about you
Right to rectification – to correct inaccurate or incomplete data
Right to erasure – to ask us to delete your data, within legal limits
Right to restriction of processing
Right to data portability – to receive certain data in a machine-readable format
Right to object, for example to direct marketing
Right to withdraw consent, where processing is based on consent
To exercise any of these rights, contact us at info@mytras.nl. We may ask you to verify your identity. We will respond as soon as possible, and normally within one month.
You also have the right to lodge a complaint with the Autoriteit Persoonsgegevens (the Dutch Data Protection Authority) if you believe your data is not handled correctly.
